In response to the re-release of the video game Bully, Beatbullying expressed disappointment that the game was originally created. Beatbullying originally raised concerns when the game was first released, and it’s re-release has sparked further controversy.
Richard Piggin, Communications Manager for Beatbullying, said:
“We should not be sending young people the message that violence is the way to resolve bullying. Beatbullying seeks to educate young people that bullying is neither cool nor acceptable, and a video game like this, which encourages, glorifies and rewards child on child violence, does nothing but undermine all our hard work.
“With the release of Bully on the Nintendo Wii, young people will physically act out the violence they want to inflict on a classmate and that is frightening.”