BullyWatchLondon

Beatbullying has been instrumental in encouraging regional and local government/organisations to adopt best practice and we have been measurably effective. In 2004, the Mayor of London sought consultations concerning his children and young people’s strategy. The draft did not mention the word bullying. 

As a direct consequence of Beatbullying’s lobbying, actionable and measurable outputs and outcomes were added to the strategy. Beatbullying actually wrote the intervention. Beatbullying continued to lobby the Mayor and the GLA with a proposal for a pan London poster, best practice literature and awareness-raising campaign.

The proposal was agreed and £30,000 made available by the GLA/Mayor. The Mayor/GLA partnered with BB and Transport for London to undertake a year-long, anti-bullying campaign in the capital - BullyWatchLondon. 

Launching BullyWatchLondon

The major pan-London campaign launched on 22nd March, 2006 with Transport for London, City Hall, all 33 London Boroughs, the Big Issue and Chelsea Football Club in partnership. Beatbullying conceived of, designed and brokered in kind, free contributions from all primary partners for this innovative campaign.

Outputs

	Placement of public information posters on 1,400 Transport for London sites in buses, bus stops, bus stations and tube stations.
	Placement of public information posters on 40,000 bus circuit sites.
	Placement of 50,000 posters in newsagents, cinemas, video libraries, take-away stores, convenience stores, leisure centres and swimming pools etc across London.
	BullyWatchLondon cut out-able poster packs going out to one million homes across London, in coalition with the Guardian Local, the Big Issue and the Londoner.
	The distribution of 250,000+ BullyWatchLondon stickers, A4 posters, badges (BullyWatchLondon packs) to thousands of schools, youth organisations, community organisations, newsagents, shops, sports and leisure facilities, offices, shopping centres, stations, bus sites and homes.