23 August 2010
Beatbullying has joined forces with Barry M, the country’s top fashion cosmetics company, for a number of exciting projects set to launch over the next twelve months.
The partnership will kick off with activity centered around Anti-Bullying Week in November. The relationship marks the first collaboration between Beatbullying and the iconic beauty brand Barry M, whose products appeal to young people with their fun and fashionable colours and represents a great brand fit for Beatbullying.
Emma-Jane Cross, chief executive of Beatbullying commented:
“We’re really excited to be working with Barry M, a truly innovative brand with a great heritage.
“As a charity which targets children and young people primarily, through our in-school programmes and our peer mentoring site CyberMentors, it’s really important for us to be able to reach vulnerable young people via creative brand associations as well as traditional routes, in order to ensure that any victims of bullying know they have a place to come to for advice and support.”
Dean Mero, Managing Director of Barry M added:
“We take our responsibility to our young customer base very seriously and we are proud to be spreading the anti-bullying message to them. We are really excited to be partnering with Beatbullying, as we have long admired their work with young people and cannot wait to announce our exciting plans in the near future.”
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For more information please contact:
Frank PR – Mira Ryness| beatbullying@frankpr.it | 0207 693 6999
Beatbullying - Sherry Adhami | sherry.adhami@beatbullying.org | 0781 400 4963
Barry M – Eva Frankel | eva@brandnation.co.uk | 020 7940 7179
Lizzie Drogman | lizzie@brandnation.co.uk | 0207 940 7188
Beatbullying is the UK’s leading bullying prevention charity. Founded in 1999, Beatbullying empowers young people to lead anti-bullying campaigns in their schools and local communities, and builds the capacity of local communities to sustain the work. Beatbullying has directly and indirectly worked with 700,000+ young people over the last seven years, assisting and supporting young people that are being bullied, re-educating and changing the behaviour of young people that bully and preventing bullying in schools and communities across the UK. CyberMentors.org.uk is a safe, social networking site providing information and support for young people being bullied or cyber bullied. Young people, aged 11-25, are trained as CyberMentors, in schools and online, so that they can offer support to their peers. Encapsulated by cutting edge technology, it is a safe website where young people can turn to other young people for help and advice. CyberMentors are also supported by trained counsellors, available online if needed. CyberMentors is a Beatbullying project.
For more information, visit cybermentors.org.uk or beatbullying.org.
Barry M is the UK’s No.1 fashion cosmetics company – renowned for its amazing, 400 colour product range and on-going dedication to keeping its makeup collections fun, affordable and fabulously fashionable. www.barrym.com