4 Quid A Kid

Beatbullying's 4 Quid A Kid campaign has undoubtedly been our most successful piece of campaigning to date. On 26 March 2007, we officially launched the campaign by petitioning the Prime Minister. The petition was a culmination of Beatbullying's campaigning work until that point, promoting prevention in our schools and communities.

A year later, the success of the campaign has been phenomenal. We invited Gordon Brown to The Big Stand in May and he took the time to look in detail at the great peer mentoring and prevention work we were doing in two different schools. We kept up the pressure all year long, lobbying Government to financially commit to bullying prevention in schools and in the community. The exceptional news came soon after that the Government was to pilot mentoring schemes across the UK in April of 2008.

Two years on, the pilots have been highly successful and now CyberMentors is an established, proven programme running across the UK and supporting young people from all over the world.